There's actually no specific formula to becoming a successful entrepreneur- Adekoya Similoluwa Abigail; Asa Glamworld CEO.

Tell us about yourself!
My name is Adekoya Similoluwa Abigail.
I'm an Entrepreneur, Student, Impact Enthusiast and a Social Entrepreneur.

Tell us about your educational background!
 I attended O'tega Nursery & Primary school for my primary school education.
And for my secondary school education, I attended O'tega International College.
I'm currently a 400 level student of Physiology at Obafemi Awolowo College of Health Sciences in Olabisi Onabanjo University.

Tell us about Bdr & you?
 Bold Dynamic Rulers is an NGO committed to raising exceptional leaders for a better future and it has really been a great privilege to serve in this organization, from organizing events, seminars and team bonding, it's been a great experience and I'm glad to be a part of the family.

As the Asst. Gen. Sec. of Bold Dynamic Rulers Int’l, what are your Roles and Obligations?
The role of the AGS basically is to assist the General Secretary in fulfilling her duties and that's what I do, I fulfill duties assigned to me by the General Secretary.

How did the idea for your business come about?
Talking about the idea of my business is actually funny because I used to say I wasn't a business person, I'd usually say 'I' can't do buying and selling, it's not just my thing' because I thought you could either work with your certificate (which I wanted) or own a business but not both.
I never knew I was only deceiving myself, as I began to have financial responsibilities and realizing I needed money to actualize some goals and the need to be financially independent, I knew I had to have a source of income and being a Jewelry lover, I knew I'd enjoy being in the business, I also got a leading about starting my business and that's how ASAGLAMWORLD came to be.

What Major challenges have you faced with the NGO (Bdr Asst. Gen Sec) and Asa Glamworld CEO and how were you able to overcome them?
Major challenges....
For BDR, the major challenges comes from funding events, you know we have to seek for donations ourselves, there are no sponsors per say, I remember SLC'18 when we had not paid for the hall by the morning of the event, we had to make calls here and there, myself, the Gen Sec and Coordinator were in tears while putting calls through but God showed up and He always does for BDR and the event was a success, even in the midst of the challenges, it's still awesome because it strengthens the bonds amongst members.
The major challenge I've faced is not being able to separate business from charity in terms of finances, separating my personal money from business money to ensure the sustainability of the business is something I've learnt and something every entrepreneur should do but apart from that, running the business has been great.

What was your key driving force to become an entrepreneur?
 To be honest it stems up from the passion for people, I knew financial security is one of the major things that'll be needed to create impact and help people in need so it pushed me to start the business so I could earn money to do so, getting into the business, the force  shifted from just making money to satisfying and meeting the needs of my customers to put a smile on their faces.

How did you come up with the name for your Brand(Asa Glamworld)?
 My brand name is Adekoya Similoluwa Abigail (ASA)
Jewelries and accessories add glamour to your look and outfit so the part of the brand (ASA) that meets your glam needs is ASAGLAMWORLD.

How did you raise funding for your venture?
My capital was actually the pocket money I was given for the month. That, I started my business with.

How do you build a successful customer base?
To build a successful customer base, you have to first, have a good customers relationship, secondly, make sure you're giving people value for their money so they have a reason to keep choosing you.
How do you market your business, and which tactics have been most successful?
 I market my business physically, tell people about what I do and show my goods, I also market my business using social media platforms, these tactics work hand in hand so they've been both successful.

What kind of culture exists in your organization, and how did you establish it?
The culture that exists in the organization is making customer's satisfaction a priority and giving out value.

How has being an entrepreneur affected your Personal  life?
 Being an entrepreneur has really helped me personally because I've been able to develop my people's skills, gain knowledge and build network.

What motivates you?
God and the passion to create impact and make people smile is what motivates me.

How do you generate new ideas?
To be very honest, God is my inspiration and I always seek to be better for my customers, so I read books, take courses, attend seminars and webinars and during those processes, I get ideas for my business.

What is your greatest fear, and how do you manage fear?
My greatest fear would be not fulfilling purpose and fear itself because fear is false evidence appearing real and if care is not taken or if it's not managed well, it can stop a person from moving forward and get one stuck in his/her life's journey.
I manage fear by speaking positive affirmations into my life, I'm a strong believer of positive mindset and words.

How do you define success?
 Success is relative and depends on the individual but to me, I'll say success is achieving your life's vision and purpose.

Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
There's actually no specific formula
Be yourself/Be original
Be passionate about what you do, entrepreneurship isn't easy so if you're not doing something you love, you might get frustrated  and unable to continue when you encounter challenges or setback
Invest in yourself(your growth, read books, take courses, right network and relationships)
Take care of your health, both physical and mental (Don't overburden yourself, don't be too carried away or lost in competition, do things at your own pace, eat well, know when to rest)
Always be open to learning, partnership and collaborations(You don't know everything and can't do everything on your own)
Be connected to your source
Be value oriented(Seek to always serve your customers/clients/audience  the best)
Celebrate yourself and wins(there's no little win, celebrate yourself if you meet set targets or do something different)
Learn from your mistakes
Believe in and Trust yourself.
What has been your most satisfying moment in business?
That's when my customers send feedbacks and reviews of getting value for their money and commending the quality of the products they purchased.
The vibe and smiles I get from my customers whenever we do business together is always satisfying.

 What piece of advice would you give to college graduates who want to become entrepreneurs?
 I'm not a college graduate o, so I don't know what the experience is like
But speaking generally,
My advice is to find your niche and stay there, keep growing to be the best in your field, be sure of your who(target audience), why(purpose of the business or enterprise), what(what do you need to run the business, resources, networks, relationship), where(location).
Do business because you have the passion for it, start with what you have, seek continuous growth, build the right relationships and be purposeful
Believe in yourself and make God the center of all you do!

 How have you been balancing the stress of beingn BDR Asst. Gen Sec., ASA Glamworld Ceo and running of ASA Foundation?
I'd be lying if I say it has been smooth or easy
But God's grace has been sufficient, I'm much of a planner, I plan and write things I have to do and when I have to do them and try to follow them
One thing I've also learnt is to ask for help when necessary, for ASA Foundation, teamwork is one of our core values so tasks and duties are delegated to volunteers so everyone has a part to play 
I take breaks when necessary in order to keep my mental health in check and be more productive and that's possible when you have a wonderful team that can always fill in you.

If you had the chance to start your career over again, what would you do differently?
 Wow, this is a deep question, I really can't say oo because all the mistakes I would have corrected have a part to play in my career and it has taught me to do things better. Or maybe I'll say I would have believe more in myself and uniqueness.

What would you say are the top three skills needed to be a success Entrepreneur?
 1. Communication Skill (Content writing, story telling, customer relations, for networking etc)
2. Time management
3. Resilience and Discipline
Choosing 3 isn't easy

What are your plans for the future?
Keep working and being actively involved in fulfilling my life's vision with the help of God, make global impact and be of global relevance!

On the final note kindly tell us what you have for us?
 I'm really glad to be a part of BDR, I'd also love to commend every volunteer and encourage us to keep up with becoming and building exceptional leaders
God bless BDR!
Kindly give us your social media handles!
IG, Twitter: @theasabrand
Facebook: Adekoya Similoluwa Abigail
 Business :@asaglamworld

1 comment:

  1. Such an inspiration. Keep it up, I love and admire what you do, dont stop.